Hiring a Lawyer for Underhanded Marketing

So, let’s say you have a book that was first published 20 years ago, and you want to drum up some artificial publicity. Why, just hire a lawyer to bully bloggers into mentioning  your book when they accidentally use the tite name:

Today I received an email from the lawyers of author Susan Jeffers, PhD., notifying me that I’d infringed on her trademark by inadvertently using the phrase “feel the fear and do it anyway” in my post last week, A Guide to Beating the Fears That Hold You Back.

The phrase, apparently, is the title of one of her books … a book I’d never heard of. I wasn’t referring to her book. I’m not using the phrase as a title of a book or product or to sell anything. I was just referring to something a friend said on Twitter.

Her lawyers asked me to insert the (R) symbol after the phrase, in my post, and add this sentence: “This is the registered trademark of Susan Jeffers, Ph.D. and is used with her permission.”

Yeah. I’m not gonna do that.

This really makes the IT patent shell company abuse to a whole new level. I suspect in 10 years there will be lawyers at my daughters’ dances, instructing the kids not to use certain dance moves because Britney Spears has trademarked those for her show at the Las Vegas Hilton (two shows a night!).

The Beginner's Guide to Finding Freelance Jobs on Twitter

You may not realize that Twitter can be far more than just a place to keep up on the eating habits of famous celebrities. It is increasingly becoming a great resource for job hunting. And with the instantaneous nature of Tweets, it can be a great place to pick up some small jobs quickly.

If you’ve never ventured on Twitter before or have barely scratched the surface, here are a few tips to get you started:

  1. Many people will “tag” there tweets with a hash – such as #jobs or #php to make searching for these easier. You can then just visit http://search.twitter.com and search for “#jobs” to see all recent tweets with these tags.
  2. Some profiles on twitter are actually bots, scripts, or other automated feeds for freelance job sites. Choosing to follow these profiles can be a good alternative to RSS or email alerts, since updates won’t clog your inbox or RSS reader. Just visit twitter and browse listing there when you’re looking for a job.
  3. If you’re not already doing so, consider an application like TweetDeck for your computer or TwitterFon for your iPhone to help tracking, replying to, and filtering your Twitter universe.
  4. If you’re looking for jobs on Twitter, be careful to keep your Twitter profile and Tweets work friendly. If your last 10 tweets are about your drunken debauchery last weekend, potential clients may shy away from hiring you.

How to clear out your inbox

More cool tips from Zen Habits:

Your inbox can be cleared in minutes with that method.

Here’s how I suggest you do it:

  1. Select all junk mail, newsletters, routine notifications, auto-replies, joke emails, chain mail, ads, anything else not super important. Delete em.
  2. Select about half (or more) of the other emails that you know are not important, just from the subject line. Archive em.
  3. Quickly read through the rest, archiving almost every one of them. Select a few to reply to or act on (5 at the most). Those will be your most important.
  4. Reply to them in three sentences or less, act on them immediately, or put them on your calendar to do later.


One point I’d add is this: no matter what happens, do NOT get in the habit of replying instantly to every trivial request that comes to your inbox. Obviously sometimes quick replies will help your job or earn you money, but if you reply with a “LOL” to every LOLCat email you get, you’re just training your friends to send you more.  Bad idea.

Outsourcing your traffic generation

There’s a good guest post up at ShoeMoney about How To Outsource Your Traffic Generation.

I think you’ll agree that there is always more work, but not always more time. I mean you can always think of another task to do but you can’t always just get another hour.

That’s why it’s so important to systematize your work, outsource it, and repeat with as many of your tasks as you can. When you do this you get more time out of your days and your business starts to scale.

For example, let’s say you have 12 traffic generation methods that you have to manage. If those traffic tactics take you 2-3 hours each day to update, manage, or tweak then that’s 2-3 hours everyday that you’ll never get back.

However, if you can record a video of yourself doing these tasks you can almost always teach someone else to do them. If you have someone else doing these tasks for you, now you’ve just gained 2-3 hours per day that you can dedicate to more traffic methods or other income producing tasks.

This article specifically talks about outsourcing your web marketing work, but the lessons can easily be adapted to other fields. They key point is that you need to organize and systematize your work in detail. Outsourcing will almost always fail if  you don’t have a very well defined system or process that your worker can follow. This is doubly true when there is a language or time barrier when communicating with your employee.